A Positive Culture. At Positive we play, win and lose together. We’re a close-knit team who think differently.
Our people are our most important asset, so we put them first. We tackle challenges together and celebrate success as a team. And we nurture them to be audacious, tenacious, and creative.
The result? We know tech and we know the media, which is why we consistently secure national and top tier industry coverage day in, day out.
Our ability to track and predict the news has made Positive known in the media. It’s why we’re able to attract the very best journalists from The Times and The Telegraph to The Register, ITPro, Management Today and more to our bi-annual media socials.
Some of the Positive team enjoying a beer and great company! 🙌
Cheers to the best team! 🍻
#team #positivepr #pragency #hammersmith #b2btech #techpr #b2btechpr
Apple has unveiled its plans to roll out RCS, Rich Communication Services, support next year, promising a messaging experience to outshine the ordinary SMS or MMS.
This is a reaction to pressure from the EU’s new Digital Markets Act, pushed by their competitors. However, instead of letting others adopt iMessage, Apple will continue to allow SMS to run alongside it – meaning Android users are stuck with their infamous green bubbles.
Read more at positivemarketing.com 🙌
#blog #apple #android #iphone #ios #applevandroid #tech #b2btech #pr #techpr #sms
Great turnout for our annual journalist drinks! A big thank you to everyone who came and sorry you missed a good one to those unable to come this time. Ending 2023 on a high.
Read more about our journalist drink event at positivemarketing.com 🙌
#Positive #PR #journalistdrinks #journalist #event #media #mediarelations #bingo
Our clients don’t follow the news, with our journalist-led help they make the news. We put their messages at the heart of the news debate. We focus on relevance, so you can seed the right message and deliver it to the right contact at just the right time.
Check out our updated website at positivemarketing.com 🙌
#website #websiterevamp #websiterenovation #b2btech #techpr #pr #tech #ideas #content #comms
Frontier AI models are still under development, but they have the potential to revolutionize many industries, including healthcare, finance, and transportation. They could also be used to develop new technologies that could have a profound impact on society, such as self-driving cars and artificial intelligence-powered robots.
Read our blog on AI degeneration at positivemarketing.com 🙌
#ai #frontier #machinelearning #machinelearningbias #collaboration #innovation #future #artificialintelligence #b2btech #techpr
Choosing the right words and images matters a lot, but increasingly in an attention-deficit world, so do format and timings. We invest the time to understand your brand, your tech and your differences, so we can communicate to your audiences simply and effectively.
Check out our updated website at positivemarketing.com 🙌
#website #websiterevamp #websiterenovation #b2btech #techpr #pr #tech #ideas #content #comms
AI bias is when an AI system makes decisions that favor one group of people over another. This can happen for a number of reasons, such as if the system is trained on data that is biased, or if the system is programmed with biased assumptions.
Read our blog on AI degeneration at positivemarketing.com 🙌
#aibias #ai #machinelearning #machinelearningbias #collaboration #innovation #future #artificialintelligence #b2btech #techpr
With more tech than ever eating the world, our messaging sessions challenge clients to focus on what makes them different. Our campaign creation and strategy ensure that message reaches the right audience whether that’s using email marketing and direct marketing to advanced programmatic and video-based social campaigns.
#website #websiterevamp #websiterenovation #b2btech #techpr #pr #tech #ideas #content #comms
Transformer models are based on the idea of attention, which allows the model to focus on the most important parts of an input sequence. This makes them more efficient than traditional NLP models, such as recurrent neural networks.
Transformer models have been used to achieve state-of-the-art results on a variety of NLP tasks. They are now the dominant architecture for NLP research and development.
Read our blog on AI degeneration at positivemarketing.com 🙌
#transformermodel #ai #machinelearning #collaboration #innovation #future #artificialintelligence #b2btech #techpr
Check out our ideas, content and comms in our new website and learn more about credibility capital for b2b tech.🙌
#techpr #tech #b2btech #website #websiterenovation #credibilitycapital #b2btechpr
Learning on the job is essential, but learning from others is invaluable
Our training programme includes a buddy system, personal development plans, various training and coaching sessions, as well as external courses such as from PRCA.
For example, every Friday we hold Plus Points, where a member of the team presents something new they have learned and want to share with the team. This could be tips and tricks on securing opps in particular publications or TV shows, how to use a new tech product to increase productivity, lessons learned on a client campaign, how to write research releases – and more.
Giving everyone a voice
Whether new to the world of PR and marketing, or with decades of experience, good ideas come from anywhere and anyone. That’s why we hold regular team away days to discuss business ambitions, reflect on PR and marketing challenges, and create new and compelling ideas for clients through ideation workshops.
Check out our most recent away day at Riverside studios
